Go farther.
Live bigger.
Midwest Cartz is a large golf cart dealer in Florida. They’re passionate enthusiasts dedicated to elevating the Sunshine State’s golf cart experience. After years of exceeding expectations, Midwest Cartz approached us with a vision: a website redesign that reflects their unique brand and commitment to innovation.
The Challenge
Our task? Craft a website that captures the spirit of Florida golf, showcasing their impressive selection of high-performance carts with a modern, engaging feel. We wanted visitors to instantly understand the Midwest Cartz difference – not just a dealership, but a gateway to personalized freedom on the course.
The Solution
Midwest Cartz’ website redesign prioritized a user-friendly experience, mirroring the precision engineering of their carts. A clean layout, intuitive navigation, and high-quality visuals made browsing their inventory effortless. The true innovation, however, came in the form of their interactive cart customization tool. This feature allowed you to design your dream cart, from color schemes to accessories, and seamlessly submit your order directly through the website.
THE BEAST
The Cart Builder
The interactive cart customization tool was built using custom JavaScript code seamlessly integrated with WP Forms, empowered customers to design their dream cart from the ground up. Imagine selecting your preferred model, experimenting with various exterior and interior color options, and adding any desired customizations – all within a user-friendly online environment. This innovative tool streamlined the entire process, allowing customers to visualize and personalize their perfect golf cart before seamlessly submitting their order directly through the website.
Sustainable UX & UI
Forget clunky navigation! This intuitive system allows users to seamlessly explore all cart models directly from the dropdown menu thanks to elementor’s latest mega menu feature. No need to navigate through endless pages – simply hover, select your desired model, and delve into the details. It’s a streamlined experience that perfectly complements the captivating visuals of the video background, making the search for the perfect golf cart both informative and enjoyable.
Sharp Lines & Playful Energy
For the Midwest Cartz brand refresh, the focus was on creating a visual identity that mirrored the company’s core values: innovation, precision, and of course, a touch of fun. The Energize font was selected as the primary typeface, its sharp lines and bold presence perfectly capturing the modern and dynamic spirit of Midwest Carts. Paired with the Monstrait font for accents, the overall effect is one of perfect harmony – a touch of playfulness complements the energizing feel, creating a brand identity that’s both memorable and engaging. This strategic font combination ensures that the brand voice resonates with customers, effectively conveying both sophistication and a sense of adventure.
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